Marketing

Marketing is essential for our product as it will enable our product to gain recognition arond the community and it is also important for our company as our product is a marketing device which is unique and will gain alot of media attention.

- Product: Our product is a $10,000 Advertising T-shirt in which companies sponsor our product in order for them to achieve community recognition by the unique marketing ploy.

- Place: As our product is an advertising T-shirt the place in which our product will be marketed is very broad. We intend for our product to be worn by teenaged to middle ages people which will allow the product to be seen throughout the community and possibly even around the country.

- Promotion: In order for our product to sucessfully get promoted it will be required of us to build and maintain an active website which enables people to read up and learn the background behind our "Walking Billboard" T-shirts. As well as using internet as a means of promotion we believe that should our product have a sucessfull launch we will also gain media attention which will allow our group to gain further promotional opportunities on radio and possibly even on prime time News.

- Price: Our product requires 10 companies to sponsor us with $1000 each. Although the cost of production has been set at a total of $10,000 we will give away our promotional T-shirts as this will help our product to be launched and distributed sucessfully around the community and possibly even around New Zealand.

John contributed the information in this blog.